The developers were worried about ROAS, but did not want to switch to the ROAS model. Helio Games was pleased with the results and adopted this model for all advertising partners. The client tested this model with our agency for the US region. In December 2020, AdQuantum proposed to apply a coefficient to bids based on ROAS results. This experience allowed us to set up targeting more efficiently. Most of them were amazing 3D videos.Īfter determining our best performing creative approaches, we started optimising and driving large volumes of traffic in our target locations. We tested dozens of different approaches, and produced 350+ new creatives. First tests were run to discover the initial performance benchmarks and define the best performing creative approaches. AdQuantum started driving traffic for Westland Survival with a CPA model in June 2020.
Helio Games approached AdQuantum on a recommendation from Unity, with a request to run ad campaigns on this source.
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